Designing and building Haveli’s first full e-commerce website on Shopify was an end-to-end project that blended strategic UX/UI design, sustainable brand storytelling, and conversion-focused functionality. I created a seamless, mobile-optimized user experience that merges stunning visuals with intuitive navigation, ensuring that both form and function work in harmony throughout the site.

The website features a dynamic header video, immersive product pages, and streamlined user flows — all crafted to engage visitors and simplify the shopping journey, from discovery to checkout. A primary focus was elevating Haveli’s core values — People, Planet, and Product — by weaving them into the UX/UI design. The brand’s commitment to sustainability, ethical production, and artisanal craftsmanship is integrated at every touchpoint, enhancing user engagement while staying true to Haveli’s values.

In addition to the website, I developed a modern social content strategy to amplify Haveli’s digital presence. This included crafting a new visual language that blends Jamaican creativity with Indian craftsmanship, reflecting the brand’s refined yet authentic ethos. I also led the direction of e-commerce photography for Haveli’s latest collection and designed a print and digital lookbook for their debut at Pure London x JATC, ensuring a cohesive and elevated visual identity across both digital and print platforms.

Explore the full digital experience by visiting the live site at myhaveli.com