For the global relaunch of Fenty x PUMA, I led creative direction across retail and digital platforms, delivering 360 campaigns that unified in-store environments, e-commerce, and campaign imagery. For the first drop, I developed a bold chrome logo identity that extended across windows, landing zones, bespoke fixtures, and online touchpoints, establishing a futuristic and instantly recognizable aesthetic. For the second drop, which reintroduced the iconic Fenty Creeper, I designed a more playful, narrative-led environment using school-inspired props like chalkboards and stacks of books. These elements elevated the campaign shoot while ensuring continuity across retail displays and digital extensions.