I designed and built Haveli’s first full e-commerce website on Shopify, leading the project end-to-end with a focus on UX/UI design, conversion-driven functionality, and sustainable brand storytelling. The site features a dynamic header video, immersive product pages, and intuitive user flows, creating a seamless, mobile-optimized shopping experience. A key focus was weaving Haveli’s core values — People, Planet, Product — into the design, showcasing the brand’s commitment to sustainability, ethical production, and artisanal craftsmanship. Beyond the website, I developed a social content strategy, crafted a visual language blending Jamaican creativity with Indian craftsmanship, and art directed e-commerce photography and a print/digital lookbook, ensuring a cohesive digital and physical presence for the brand.