At Neighbor, I led the ongoing translation of PUMA’s global campaigns into digital experiences, using the Puma.com design system and component library we had developed. My role focused on designing and building landing pages, campaign hubs, and editorial content that brought PUMA’s collaborations, product launches, and cultural moments to life online. Over six years, this included major initiatives such as the Paris 2024 Olympics and Year of Sport campaigns, partnerships with Manchester City and AC Milan, and collaborations like PUMA x Liberty London and PUMA x Dua Lipa. I also delivered PUMA’s “Forever Better” sustainability campaign, translating the brand’s commitment to eco-conscious design into engaging digital storytelling. Alongside flagship projects, I produced hundreds of e-commerce assets and standard pages, ensuring every campaign rollout was visually consistent, user-friendly, and aligned with PUMA’s evolving digital identity.