For Triumph Lingerie’s 130th anniversary, I developed the visual identity and creative direction for the “The Next 130 Years” campaign. This included designing a custom sub-logo reimagining Triumph’s crown within a shield, symbolising longevity, strength, and craftsmanship. I sifted through hundreds of archival images to select the ones that best bridged Triumph’s heritage with its future-focused narrative. I also contributed campaign copywriting, including the tagline “Shaping Our Future with Our History”, and defined a soft, muted colour palette that complemented the black-and-white archival photography. The campaign’s visual language, from imagery to typography to the logo, was designed to resonate across digital, social, and physical touchpoints, highlighting Triumph’s commitment to sustainability, innovation, and timeless quality.