PUMA Retail

PUMA Retail

Client

Client

PUMA

PUMA

AGENCY

AGENCY

Neighbour

Neighbour

Type

Type

Art Direction

Art Direction

,

,

Retail Design

Retail Design

About

About

Over the past two years, I’ve led art direction and spatial design for PUMA’s global retail experiences, developing concepts that merge commercial objectives with bold visual storytelling. From impactful window displays to bespoke landing zones and island setups, each project was designed to amplify brand presence and engage customers. Highlights include the revival of the Speedcat, showcased through sharp black-and-white contrasts with motorsport-inspired accents, and the TMNT x PUMA collaboration, where glowing “ooze” features, custom plinths, and branded pizza box displays transformed the collection into an immersive brand narrative.

Over the past two years, I’ve led art direction and spatial design for PUMA’s global retail experiences, developing concepts that merge commercial objectives with bold visual storytelling. From impactful window displays to bespoke landing zones and island setups, each project was designed to amplify brand presence and engage customers. Highlights include the revival of the Speedcat, showcased through sharp black-and-white contrasts with motorsport-inspired accents, and the TMNT x PUMA collaboration, where glowing “ooze” features, custom plinths, and branded pizza box displays transformed the collection into an immersive brand narrative.