PUMA Retail
PUMA Retail



Client
Client
PUMA
PUMA
AGENCY
AGENCY
Neighbour
Neighbour
Type
Type
Art Direction
Art Direction
,
,
Retail Design
Retail Design
About
About
Over the past two years, I’ve led art direction and spatial design for PUMA’s global retail experiences, developing concepts that merge commercial objectives with bold visual storytelling. From impactful window displays to bespoke landing zones and island setups, each project was designed to amplify brand presence and engage customers. Highlights include the revival of the Speedcat, showcased through sharp black-and-white contrasts with motorsport-inspired accents, and the TMNT x PUMA collaboration, where glowing “ooze” features, custom plinths, and branded pizza box displays transformed the collection into an immersive brand narrative.
Over the past two years, I’ve led art direction and spatial design for PUMA’s global retail experiences, developing concepts that merge commercial objectives with bold visual storytelling. From impactful window displays to bespoke landing zones and island setups, each project was designed to amplify brand presence and engage customers. Highlights include the revival of the Speedcat, showcased through sharp black-and-white contrasts with motorsport-inspired accents, and the TMNT x PUMA collaboration, where glowing “ooze” features, custom plinths, and branded pizza box displays transformed the collection into an immersive brand narrative.





























