I created the brand identity and art direction for Deena the 1st, drawing inspiration from the minimalist yet bold design language of 90s fashion. The logo wordmark features a distinctive “D” incorporating the number “1,” complemented by a sleek D1st monogram. The visual identity was extended across digital touchpoints, including website graphics, social media assets, and animations, anchored by the refined Silk Serif typeface to convey a luxurious, editorial aesthetic. Our creative direction culminated in Deena’s debut shoe collaboration with Marina Larroudé, where the D1st logo appeared on the shoes themselves. I also art directed the colour palette, styling, and campaign visuals, captured by photographer Kevin Tachman, translating the brand’s sophisticated, global identity into a tangible and visually striking experience.