Merry People

For the launch of Merry People’s new Oberon boot, I designed the digital customer journey across the website, helping introduce a new product with a distinct position within the existing range. Working across UX, UI and copy strategy, I positioned Oberon as the wider, more rugged counterpart to Merry People’s bestselling Bobbi boot. The journey brought this distinction to life through product comparison, feature-led storytelling and contextual content across key shopping touchpoints, helping customers quickly understand which boot was right for them. More recently, I redesigned Merry People’s mobile navigation, creating a clearer, more visual shopping experience. The new system introduces product imagery, categories and helpful product attributes directly into the menu, improving product discovery while giving the brand more flexibility to highlight new launches and bestsellers.