At Onceit, I led the brand’s rebranding initiative while overseeing the creative for 10+ daily online deals, including banners, social media content, and email campaigns. I styled, sourced, cast, and photographed over 100 photo shoots across fashion, lifestyle, and beauty, ensuring every image aligned with the brand’s refreshed visual identity. Beyond digital content, I also designed print materials for pop-up shops, contributing to a cohesive, multi-platform brand presence. By combining hands-on photography, art direction, and design, I helped elevate Onceit’s campaigns across web, social, and email, creating a consistent, engaging, and visually compelling customer experience.